In this Adobe Illustrator tutorial, I'll take you through steps on how to use Type on a Path and Shape Builder Tools to create a vintage style badge logo for a fictional provincial park called Crawford Creek.
I'll also show you how to place the logo in a mockup, much like you see in the mug image above.
You can find the mug mockup PSD file for this tutorial available to download here, so you can follow along.
Let's get started!
One of the best tools when creating a badge logo is Type on a Path, which allows you to type text on a circular path.
Let me show you how it works.
Type on a Path for Logo Design
With the Ellipse Tool, draw a circle shape over your logo's base shape, which is also a circle.
Scale it down smaller than the base shape, but keep them centred aligned.
Ensure the smaller circle is a path with a white stroke so you can see it when clicking with the Type on a Path Tool.
To access the Type on a Path, click and hold the Type Tool for the flyout. Select Type on a Path.
Hover over the path where'd you like to type and click. This will insert placeholder text.
Type Crawford Creek and centre align the text.
Drag the handles to the left, right and centre-top until you have the text exactly in the position you want.
Go to Type > Type on a Path > Type on a Path Options.
Set the Align to Path to Center and click OK.
Copy the text frame and go to Edit > Paste in Front.
Use the Selection Tool to rotate the frame 180 degrees.
Go to Type > Type on a Path > Type on a Path Options.
Click the Flip option and click OK.
Here's a look at how the text in the badge logo will appear using the steps explained above:
