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Learn how to apply interactivity to branding design projects in Adobe InDesign


Interactivity and animation is being used more than ever in branding projects to create stunning digital publishing displays for screens. Whether it's a corporate digital brochure or a product page design, adding interactivity can elevate the brand's message while enhancing the user experience.

In this Adobe InDesign tutorial, we'll go over how to apply interactivity and animation to a branding design project for a fictional project company called Pessoa.

The goal of this tutorial is to create a seamless interactive viewing experience with animation and multi-state object buttons while also maintaining the brand colour schemes throughout.

The document size is meant for an iPad Pro screen (2048px X 1536px), however you can use the document setup of your choice.

Keep in mind that all the assets for this tutorial can be downloaded here so you can follow along.

The first step is bringing in the coffee product package images in by going to File > Place or dragging the three images on to your desktop. I have included the PNG versions called Light_Roast, Medium_Roast as well as Bold_Roast.


Setting up Multi-State Object to Coffee Bags

  1. In the Layers Panel, reorder the coffee bag images in the order you'd like them to appear when setting up the button structures. For this lesson, I am going with Light, Medium and Bold.

  2. With the Selection Tool, select all three images and in the Object States Panel – which can be accessed by going to Window > Interactive > Object States – create a new Multi-State Object.

  3. Rename the Multi-State Object to Coffee Bag Images.

Let's add another cool transition to each branded coffee bag with a Fly in from Right animation when the button is triggered. For this, you'll have to drive into each state by double clicking and then adding the animation. Here are the steps:

Adding Fly in from Right Animation to Coffee Bags

  1. In the layout, click on the Multi-State Object – any of the Coffee Bag Images – once.

  2. In the Object States Panel, click on State 1 and then in the layout, double-click to drive into the selection.

  3. With the State 1 selection active, shift to the Animation Panel and in the Preset dropdown, select Fly in from Right with a 0.5 second duration and in Opacity Dropdown, choose None.

  4. Go back to the Object States Panel and click State 2.

  5. With the State 2 selection active, shift to the Animation Panel and in the Preset dropdown, select Fly in from Right with a 0.5 second duration and in Opacity Dropdown, choose None.

  6. Go back to the Object States Panel and click State 3.

  7. With the State 3 selection active, shift to the Animation